Privacy Policy

Last Updated: January 2026

Watford Motor Services ("we," "us," "our," or "Company") operates watfordmotorservices.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related pages, subdomains, and associated mobile applications (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing or using the Site, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, postal address, phone number, and date of birth when you voluntarily submit contact forms or sign up for newsletters.
• Technical Data: IP address, browser type, operating system, referring URL, pages visited, and time spent on pages.
• Cookies and Tracking Technologies: Information collected through cookies, pixels, web beacons, and similar tracking technologies.
• Usage Data: Information about how you interact with our Site, including clicks, searches, and navigation patterns.
• Device Information: Device type, unique device identifiers, and mobile network information.

2. How We Use Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our Site and services.
• To send marketing communications, promotional materials, and updates about our affiliate offerings (with your consent where required).
• To conduct analytics and track the performance of affiliate links and referrals.
• To monitor and analyze usage trends and user engagement.
• To detect, prevent, and address fraud, security, and technical issues.
• To comply with legal obligations and enforce our Terms and Conditions.
• To personalise your experience and deliver relevant content.
• To fulfill any other purpose for which you provide information.

3. Cookie Policy

Our Site uses cookies to enhance your browsing experience and collect analytical data. The types of cookies we use include:

• Essential Cookies: Necessary for the Site to function properly, including security and authentication.
• Analytics Cookies: Help us understand how visitors interact with the Site using tools such as Google Analytics.
• Affiliate Tracking Cookies: Used to track referrals to partner casinos and betting sites and to attribute commissions accurately.
• Marketing Cookies: Enable us to deliver targeted content and measure campaign effectiveness.

You can control cookie settings through your browser preferences and opt out of non-essential cookies. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality. You may also visit www.allaboutcookies.org for more information on managing cookies.

4. Third-Party Links

Our Site contains links to third-party websites, including online casinos, betting operators, and affiliate partners. We are not responsible for the privacy practices, content, or security of these external websites. We strongly encourage you to review the privacy policies of any third-party websites before providing your personal information or engaging with their services.

When you click on affiliate links and register with partner casinos or betting sites, your information will be governed by their respective privacy policies, not ours. We have no control over how third parties collect, use, or protect your data.

5. Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct inaccurate or incomplete data.
• Right to Erasure: You can request deletion of your personal data, subject to certain exceptions.
• Right to Restrict Processing: You can request that we limit how we use your data.
• Right to Data Portability: You can request to receive your data in a structured, commonly used, and machine-readable format.
• Right to Object: You can object to certain types of processing, including direct marketing.
• Rights Related to Automated Decision-Making: You have rights regarding profiling and automated decisions that produce legal or similarly significant effects.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected or as required by law. Retention periods vary depending on the type of data and the purpose of processing:

• Personal data provided through contact forms is retained for up to 3 years or until you request deletion.
• Affiliate tracking data and cookies are retained in accordance with analytics retention policies (typically 12-26 months).
• Marketing communications preferences are maintained until you unsubscribe.
• Technical and usage data is typically retained for 12 months.

When data is no longer required, we will securely delete or anonymise it. In some cases, we may retain data for legal compliance, dispute resolution, or legitimate business purposes.

7. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us:

Watford Motor Services
Email: [email protected]
Website: watfordmotorservices.co.uk

We will respond to your request within 30 days, or as otherwise required by applicable law.

If you are dissatisfied with our response or believe we have violated your privacy rights, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk or by phone at 0303 123 1113.